Start by editing your Default CTA by clicking the pencil button to the right of the CTA we start you with, under CTA Analytics in your Dashboard.

Use the tabs to create and control the experience your audience will have. Experiment with image, text and video CTAs or use the invisible CTA option is you want nothing to display on pages you share, and just want to collect your link-clickers in tracking pixel(s) for future marketing. Try the sounds, delays, video auto-play (on/off), and different widths for image and video CTAs.

Your CTAs display and click-though from mobile, too so, your audience on phones and tablets will be reached as well as your desktop-based audience.

CTA types and positions offers multiple types and positions of CTA that can be combined together:

Text CTA

Great for promoting your social media profiles or blogs

Image CTA

Ideal for visually richer CTAs

Video CTA

Suitable for more complex messages that need to be delivered via video

Invisible CTA

Perfect for collecting audience for your tracking pixels. Same tracking options are available for all other CTA types as well


  1. With Pro you get unlimited CTAs, so make several per campaign or client, test them on lots of posts, archive what doesn't work as well. Your archived CTAs will not be choices in RiteBoost or the RiteBoost, or RiteForge browser extensions, so choosing which CTA to use when making a URL will be fast. 
  2. You want people to read your CTA button text and if you use image or video CTAs, you want people to take in what you're sharing in them. An objective, thus is to do things that do not prompt your audience to close your CTAs as soon as they appear. Here are suggestions that can help with getting your CTAs seen and acted upon:
  • You may find that not having your CTA display immediately works better. Use the Show after option in the General tab (when you edit a CTA). 
  • Placing a CTA right in the center of a page is very aggressive, hence the Evil Popup name and since it blocks the visitor from reading the content of the page you've shared with a URL, many of your link-clickers will probably close it very quickly. Lower right or lower left tends to be best for image and video CTAs, and for text, top is probably the best.
  • Each CTA has two clickable elements that you control, and can lead to different web pages (URLS): the button link and the logo link, both in the General tab (when you edit a CTA). You may want to link from your button to what you're promising in the button text, while using a general company homepage or your client's homepage as the logo link.

Also see:

How to automatically shorten links with CTA in Buffer
How to use with your own domain
How to shorten links with CTA via the or RiteForge browser extensions
How to shorten links with CTA on iPhone or iPad
Using one account for clients or for multiple organizations

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