Hashtag Engagement Analytics in Google Search

Just have the RiteTag extension installed, and type any hashtag right inside Google to get the following analytics, based on Twitter data:

  • Unique tweets/hour (this is your competition, should you use the hashtag)
  • Retweets/hour - one of your wins
  • Exposure/hour - your other win 
  • The other three analytics give you style cues (how many tweets/hour contain mentions, images, URLs), to give you an idea of how the hashtag tends to be used.

The analytics are updated hourly, factoring the last hour's activity over the last several hours over the last day over the last month. You can also open the full analytics page from a link in the widget, with the embedded Explorer (see the animation below) and engagement recent Tweets with the hashtag as well.

Here's how the hashtag analytics widget looked when I search for #smo (social media optimization) in Google:

Tweak hashtags to get to those with great retweets/impressions vs. uniques

We suggest adjusting (plural/singular, etc.) a hashtag until you get to a hashtag with a high number of retweets and/or impressions/hour versus unique Tweets/hour.

Note that while the numbers would be different in Googleplus, Youtube, Instagram, etc., Twitter's engagement analytics are usually indicitive.

Use the RiteTag site search to open hashtag Analytics Pages such as this one - for #infosec - and here's how to do the deep research fast and save hashtags you find along the way: click hashtags outside the center to see hashtags associated with them and also, get the analytics for the clicked hashtag.

Watch this animation to see how I started with #infosec and found hashtags and saved a TagSet from them:

You can also search "hashtag" and a word, such as this example, in DuckDuckGo:

This can be done in DuckDuckGo, Google, Reddit, Bing and Quora, too.

Just have the RiteTag extension installed, and type any hashtag right inside Google to get the following analytics, based on Twitter data:

  • Unique tweets/hour (this is your competition, should you use the hashtag)
  • Retweets/hour - one of your wins
  • Impressions/hour - your other win
  • The other three analytics give you style cues (how many tweets/hour contain mentions, images, URLs), to give you an idea of how the hashtag tends to be used.

The analytics are updated hourly, factoring the last hour's activity over the last several hours over the last day over the last month. You can also open the full analytics page from a link in the widget, with the embedded Explorer (see the animation below) and engagement recent Tweets with the hashtag as well.

Here's how the hashtag analytics widget looked when I search for #smo (social media optimization) in Google:

Tweak hashtags to get to those with great retweets/impressions vs. uniques

We suggest adjusting (plural/singular, etc.) a hashtag until you get to a hashtag with a high number of retweets and/or impressions/hour versus unique Tweets/hour.

Note that while the numbers would be different in Googleplus, Youtube, Instagram, etc., Twitter's engagement analytics are usually indicitive.

Use the RiteTag site search to open hashtag Analytics Pages such as this one - for #infosec - and here's how to do the deep research fast and save hashtags you find along the way: click hashtags outside the center to see hashtags associated with them and also, get the analytics for the clicked hashtag.

Watch this animation to see how I started with #infosec and found hashtags and saved a TagSet from them:

You can also search "hashtag" and a word, such as this example, in DuckDuckGo:

This can be done in DuckDuckGo, Google, Reddit, Bing and Quora, as well.

Did this answer your question?