Articles on: RiteKit API

Hashtag Stats endpoint: hashtag color attribute and use of the exposure and retweets/hour

Updated January 5, 2023

Color attribute numbers explained

You will see in the documentation for Hashtag Stats, from "view more," the color attribute in the response.

0 = Unused: Almost no activity, little chance of engagement.

1 = Overused: Too many Tweets per hour contain this hashtag, on average, and thus, little chance of your Tweet with this hashtag getting discovered in social search in Twitter or other social networks.

2 = Good: Good engagement rate vs. small number of Tweets/hour with the hashtag and thus, good chance a Tweet containing a "good" hashtag will get discovered in social search (Twitter and other social networks) for a long time. This could be weeks to months; a "great" hashtag gets a post far more views, but for a short length of time.

3 = Great: Very good engagement rate or, high ratio to link-clicks and retweets vs. number of average Tweets/hour containing the hashtag.

4 = Good for Instagram only, probably not good for other social networks.

5 = Banned on Instagram

Explaining to consumers how to use the color grading

How to understand and put the engagement analytics to work for you

View unique tweets as your competition, and retweets/hour and impressions/hour as your wins.

From Instagram hashtag counts, choose hashtags with semantic relevance, but not the highest counts (high count = low likelihood of getting your post seen in Explore pages in Instagram).

To see how we educate consumers of our RiteTag product, which makes use of the hashtag stats endpoint in the RiteKit API, please see this help page . It may give you ideas on how to explain things to your app/site users.

Updated on: 04/01/2023

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