Articles on: RiteKit

What to do about a unified social inbox?

Updated January 5, 2023

At this time, RiteKit does not offer a social listening or socialmedia monitoring product, often called a unified inbox. Sendible and SproutSocial offer solid products for this. If you are running a social media agency and looking to control costs on the tools you pay for, there are other options. Our stance is that responding in Twitter and Facebook to questions, complaints and offers is best done in the social networks, where you have full information, and best done by the most knowledgeable party.

First, are you managing social for business(es) of your own?

If so, we recommend Tweetdeck to monitor all Twitter accounts with notification tabs. We do this ourselves and it costs nothing:

Or, are you managing social for clients, perhaps as an agency?

We suggest that you explain to new clients that they need to monitor their social profiles for inquiries, complaints, compliments, and all the stuff that people write companies over social media. Our stance is that the agency is never as qualified to interact with the public as the client, themselves. We feel that the agency should take the client's objectives and use these in curating content, auto-generating posts, and the clients' Link Ads (, but do their own customer service and their own sales.

Thus, you might consider offering your clients setup and training on Tweetdeck, or Hootsuite, SproutSocial or Sendible for social media monitoring, but charge monthly based on the content you curate, enhance, and schedule on your clients' behalf.

Updated on: 04/01/2023

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