Build a Facebook custom audience for Facebook ads with your Rite.ly facebook tracking pixel
Updated December 1, 2024
With the Rite.ly Link Ad, you not only get a floating Link Ad or "CTA" (call-to-action) that will be seen by anyone clicking a link in a Tweet or Facebook post from Rite.ly or the RiteForge browser button, now, you can target your Facebook Ads to people who've visited the page that the Link Ad leads to and remarket to people with interest in your products.
If you already are using a Facebook remarketing pixel and know how to use it, here's all you need to do in Rite.ly:
Add your Facebook remarketing pixel in the correct field from the Link Ad page that's opened from each of your Link Ads in the Rite.ly Dashboard:
Add your Facebook Remarketing Pixel here:
If you need to get a Facebook remarketing pixel and learn how to use it, start here:
Go to the Facebook Adverts Manager
Click the Audiences tab on the left-hand side of the navigation
Select the button Create a Custom Audience
A lightbox will appear with a variety of options. Choose Custom Audience from your Website.
Review and agree to the Terms and Conditions
Get your Facebook remarketing pixel
In Enhance Settings, select Rite.ly for your URL shortening
Add your remarketing pixel as explained above, as well as your call-to-action text, target URL in each Link Ad, and save at the bottom.
See Facebook's detailed how-to page on Facebook tracking pixels here.
Note that for links shortened with Rite.ly, Facebook and LinkedIn will not accept them. This is beyond our control; FB and LinkedIn are now blocking all short links created of full URLs. So, if using RiteForge, RiteBoost for scheduling posts, we suggest that you do not shorten links for posts you schedule to LinkedIn or Facebook. If just using Rite.ly, even with custom subdomain, please use them in Tweets, emails, IG comments - and everywhere else - just not in FB or LinkedIn.
Collect the Facebook accounts of everyone who has contact with your content so that you can drill down from a large group when you create a custom audience for Facebook
With the Rite.ly Link Ad, you not only get a floating Link Ad or "CTA" (call-to-action) that will be seen by anyone clicking a link in a Tweet or Facebook post from Rite.ly or the RiteForge browser button, now, you can target your Facebook Ads to people who've visited the page that the Link Ad leads to and remarket to people with interest in your products.
Using your Facebook remarketing pixel with Rite.ly
If you already are using a Facebook remarketing pixel and know how to use it, here's all you need to do in Rite.ly:
Add your Facebook remarketing pixel in the correct field from the Link Ad page that's opened from each of your Link Ads in the Rite.ly Dashboard:
Add your Facebook Remarketing Pixel here:
Be sure to also edit your Link Ad call-to-action text, URL that the Link Ad should link out to, profile link, and even the custom branding - and save at the bottom.
If you need to get a Facebook remarketing pixel and learn how to use it, start here:
Go to the Facebook Adverts Manager
Click the Audiences tab on the left-hand side of the navigation
Select the button Create a Custom Audience
A lightbox will appear with a variety of options. Choose Custom Audience from your Website.
Review and agree to the Terms and Conditions
Get your Facebook remarketing pixel
In Enhance Settings, select Rite.ly for your URL shortening
Add your remarketing pixel as explained above, as well as your call-to-action text, target URL in each Link Ad, and save at the bottom.
See Facebook's detailed how-to page on Facebook tracking pixels here.
Note that for links shortened with Rite.ly, Facebook and LinkedIn will not accept them. This is beyond our control; FB and LinkedIn are now blocking all short links created of full URLs. So, if using RiteForge, RiteBoost for scheduling posts, we suggest that you do not shorten links for posts you schedule to LinkedIn or Facebook. If just using Rite.ly, even with custom subdomain, please use them in Tweets, emails, IG comments - and everywhere else - just not in FB or LinkedIn.
Updated on: 01/12/2024
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