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Comparing with 7 Competitors

Updated June 16, 2023

There are many different link shorteners available, each with their own unique features and pricing plans. In this blog post, we'll compare some of the most popular and very best URL shorteners  -,,, TinyURL,, Rebrandly, BL.INK, and - and take a look at their pricing structures and limitations, built-in advertising and analytics features, and integrations.

When it comes to built-in advertising, stands out as one of the best options on the market. With, users have access to unlimited built-in advertising for those who click a URL. This means that businesses and individuals can advertise their products and services directly on the link itself, without having to rely on external advertising platforms.

Comparing 8 Link Shorteners
To get started with, see the set-up tutorial

In terms of analytics, also offers actionable analytics, click and conversion tracking, which allows users to see how their links are performing in real-time. This can be particularly useful for businesses who want to see which marketing campaigns are driving the most traffic and conversions.

Another great feature of is that it has public API available. This means that can be integrated with other apps and services, providing more flexibility and scalability for businesses. This can be particularly useful for businesses that need to track links across multiple platforms, such as social media and email marketing. You also get an iOS app and browser extensions with

Value for the Price

In terms of pricing, is affordable, with a cost of $15 per month. This is a great value considering the advanced features it offers, particularly in comparison to other link shorteners on the market that allow you to advertise for yourself or clients, to all those who click on your URLs (in emails, social media posts and comments, forums, etc.).

Pay for the link clicks you need, custom subdomains you need, and scale up or down on a month to month basis with Start very small and inch up costs as your revenue grows. can be purchased on a subscription basis, either as a stand-alone (a la carte) product or as port of the RiteKit Package - maximum savings.

In addition to's exclusive video calls-to-action (ads), and the many types of content that lets you advertise on top of and does not, a huge benefit with is how you only pay for what you need. See also: Ritely vs. Backly vs. Sniply

As with all Ritekit products, when you get started with, you will start a free trial. Our trials just expire. We do not get credit card information up front, and we do not "assume the sale."

Even if you pay for any RiteKit products, you will not be billed for or anything else you trial without you visiting pricing and choosing to upgrade, and completing the payment process.

Not sure which RiteKit products you need? See our quick overview of the solutions that each product provides:

Developers: use as your URL shortener in your software. See our API Demo Dashboard for this and many other solutions.

Note that for links shortened with, Facebook and LinkedIn will not accept them. This is beyond our control; FB and LinkedIn are now blocking all short links created of full URLs. So, if using RiteForge, RiteBoost for scheduling posts, we suggest that you do not shorten links for posts you schedule to LinkedIn or Facebook. If just using, even with custom subdomain, please use them in Tweets, emails, IG comments - and everywhere else - just not in FB or LinkedIn.

You may see that you get clicks on your links, "Link Clicks," but zero or very few Ad Views. This is due to the fact that very, very few people click on ads. (Do you?)

The main thing you get with is exposure, not click-throughs. Here's what I get, the screenshot below. You can see that it took getting to high numbers of views before I started to get a tiny percentage of Ad Views.

Updated on: 15/06/2023

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