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Build a Facebook custom audience for Facebook ads with your facebook tracking pixel

Updated February 13, 2023

Collect the Facebook accounts of everyone who has contact with your content so that you can drill down from a large group when you create a custom audience for Facebook

With the Link Ad, you not only get a floating Link Ad or "CTA" (call-to-action) that will be seen by anyone clicking a link in a Tweet or Facebook post from or the RiteForge browser button, now, you can target your Facebook Ads to people who've visited the page that the Link Ad leads to and remarket to people with interest in your products.

Using your Facebook remarketing pixel with

If you already are using a Facebook remarketing pixel and know how to use it, here's all you need to do in

Add your Facebook remarketing pixel in the correct field from the Link Ad page that's opened from each of your Link Ads in the Dashboard:

How to edit a Ritely Link Ad

Add your Facebook Remarketing Pixel here:

Add Facebook remarketing pixel

If you need to get a Facebook remarketing pixel and learn how to use it, start here:

Go to the Facebook Adverts Manager
Click the Audiences tab on the left-hand side of the navigation
Select the button Create a Custom Audience
A lightbox will appear with a variety of options. Choose Custom Audience from your Website.
Review and agree to the Terms and Conditions
Get your Facebook remarketing pixel
In Enhance Settings, select for your URL shortening
Add your remarketing pixel as explained above, as well as your call-to-action text, target URL in each Link Ad, and save at the bottom.
See Facebook's detailed how-to page on Facebook tracking pixels here.

Note that for links shortened with, Facebook and LinkedIn will not accept them. This is beyond our control; FB and LinkedIn are now blocking all short links created of full URLs. So, if using RiteForge, RiteBoost for scheduling posts, we suggest that you do not shorten links for posts you schedule to LinkedIn or Facebook. If just using, even with custom subdomain, please use them in Tweets, emails, IG comments - and everywhere else - just not in FB or LinkedIn.

Updated on: 13/02/2023

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