Articles on: RiteTag

Why and how to change from a personal Instagram account to a business account

Updated January 5, 2023

1) With one or more Instagram Business Accounts, you get hashtag generation for all recent Instagram posts - instantly!

See the RiteTag mobile app tutorial for the steps in the process and for links to tutorials on the extension and the other mobile app for Instagram that is included with RiteTag.

2) Free scheduling and publishing from your desktop to Instagram

You will be able to use your RiteTag browser extension with Facebook's free desktop to Instagram upload solution, Facebook Creator Studio. Here's how.

3) Use Call-To-Action Buttons

With an Instagram Business account, you have access to CTA (Call-To-Action) buttons, which will appear at the top of your profile. You can add contact information for customers so they can call, email, or find directions to your business. Your customers will be able to do this right from the app, so they wont need to search your website for contact information.

4) Make use of Instagram analytics, with which you can see:

Your total number of followers and also, exactly how many followers gained over the last 7 days
Who is viewing your posts
Your post count and how many posts you’ve made over the last 7 days
How many impressions, reach, profile views and website clicks you received over the last 7 days as well as on what days you garnered those impressions
The percentages of your male and female followers
The age range of your followers
The top 5 cities and countries from which Instagrammers visit your profile
The days and times your followers are engaging with your account
Who is viewing your stories
Who is viewing your promotions

5) You will be able to order Instagram Account Coach Reports!

Here's the tutorial for Instagram Account Coach Reports.

**Here**'s a sample report. Here are screenshots from just a couple sections of our Instagram Account Coach Reports (priced individually and not included with RiteTag Pro):

6) Run Instagram ads

This costs money, is optional, but with an Instagram Business Account, you can create promotions with Instagram Ads that will be seen by Instagram users. Ads can be run simultaneously on Facebook, if you like. This is possible since each Instagram account is also connected to a Facebook Business Page.

Instagram can also create audiences for you, or you can choose exactly who you want your target to be. You can even use your retargetting pixel option to build a custom audience for targetting your Instagram or Instagram+Facebook ads.

Types of Instagram Ads include:

Carousel (a series of pictures and/or videos)

How to change an Instagram personal account to a business account

Go to your profile and tap ☰
Tap Settings
Tap Account.
Tap Switch to Business Profile
We recommend that you connect your Business Profile to a Facebook Page that is associated with your business. This will make it easier to use all of the features available for businesses. At this time, only one Facebook Page can be connected to your business profile.
Add details such as your business or profile's category and contact information.
Tap Done.

Updated on: 04/01/2023

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